A cohesive branding, merging mindfulness & art through logo, packaging, & a Shopify-powered online presence.

Challenge
Yoga in Art needed a distinct identity that seamlessly blended the philosophy of yoga with modern aesthetics to stand out in a competitive art market. The challenge was to create a minimalist yet emotionally resonant design language that conveyed calmness and connection. Additionally, the brand lacked a digital presence that could effectively showcase its products and engage with customers globally.

Solution
Yoga in Art needed a distinct identity that seamlessly blended the philosophy of yoga with modern aesthetics to stand out in a competitive art market. The challenge was to create a minimalist yet emotionally resonant design language that conveyed calmness and connection. Additionally, the brand lacked a digital presence that could effectively showcase its products and engage with customers globally.